I have thrown a lot of lures in forty years of fishing the rivers and lakes around the Ozarks. Crankbaits that cost as much as a good lunch, spinnerbaits I bought in every color, jerkbaits that worked exactly one week a year. And then there is the soft plastic worm, the bait I reach for when the bite gets tough and the bait I reach for when it does not. It is the one bait I have never once regretted having in the box.

Part of it is the bait itself. Berkley's PowerBait Power Worms are a scented soft plastic that a bass, a crappie, or a channel cat will pick up and hold instead of spitting out. Part of it is the rig. A Texas-rigged worm is the most forgiving, most weedless, most useful presentation in fishing. This is the list I keep coming back to when somebody asks why I would throw a worm over everything else in the boat.

The One Bait That Never Leaves My Box

If I had to fish the rest of the season with a single pack, it is the Berkley PowerBait Power Worm. A couple of packs and a handful of hooks cover everything from smallmouth to crappie. Check today's price on Amazon.

Check Today's Price on Amazon

The 10 Reasons

1

It Looks Like the One Food Every Fish Already Eats

Bluegill, shad, crayfish, hellgrammites, everything a bass grows up on is small and wiggles on the bottom. A soft plastic worm drops into that same shape, and a fish does not stop to read a menu. It just eats. The worm's profile is close enough to a natural meal that bass and panfish commit to it the same way they commit to the real thing, which is more than I can say for most of what rides in my box.

Pick up a pack and see what eats it

Hands rigging a soft plastic worm onto a wide-gap hook over a tackle tray
2

The Scent Makes Fish Hold It Longer

This is where Berkley's PowerBait advantage shows up. The worms are loaded with a scent and a taste that fish seem to want to keep in their mouth. On a Texas rig you fish slow, so that extra second or two of holding time is the difference between a clean hookset and a swing-and-miss. I have watched fish swim off with a plain worm and come back around for the scented one.

Check the PowerBait scent lineup on Amazon

3

It Fishes Weedless, So It Goes Where the Fish Live

Big bass do not hang out in open water. They sit under lily pads, in timber, up against laydowns. A weedless Texas rig slides through that stuff where a crankbait snags on the first cast. You can pitch a worm into the nastiest mat on the lake and work it out clean, which is exactly where the fish are hiding. The worm goes where the fish live and comes back for another pitch.

Get the worms that fish the thick stuff

4

One Bait Covers Every Depth and Every Speed

Fish it weightless and it falls slow like something dying. Add a bullet weight and it crawls the bottom. Rig it wacky and it shimmies in a way no crankbait can match. Swim it and it acts like a fleeing baitfish. The same pack of worms can be fished a dozen ways depending on what the fish want on a given day, and that versatility is why one pack earns its spot on every trip.

See today's price on a multi-purpose worm pack

5

It Is Cheap Enough to Throw Where a Crankbait Costs Too Much

Nobody wants to bounce an expensive crankbait through a snag pile. A soft plastic worm costs a fraction of that, and one pack lasts me a season or more. When a fish is buried in cover, I throw the worm without wincing. That willingness to fish the junk is what puts the biggest fish in the lake in the boat, and a worm is the bait that lets me do it.

Stock up without wincing

Angler holding a smallmouth bass on a calm river at dusk
6

It Works in Every Season, You Just Change the Retrieve

In early spring I drag a worm slow along the bottom for crappie and bass. In the summer heat I speed it up and work it through the grass. In the winter I dead-stick it in deep water and wait them out. Most lures have a season. A soft plastic worm has a month for every month on the calendar, and all you change is the speed and the weight.

Check today's price and fish it year-round

7

The Tail Gives It Life Even When You Give It None

Cast a worm out, let it fall, and leave it sitting. The tail keeps quivering from the motion of the fall, then from nothing at all. That little wiggle is what triggers a reaction strike from a fish that was not even hungry. Some of my biggest smallmouth have hit a PowerBait worm that had been sitting dead still on the bottom for a full minute.

Let the tail do the work, see the price on Amazon

8

It Catches Everything That Swims

I have caught largemouth, smallmouth, spotted bass, crappie, bluegill, channel catfish, walleye, and a stocker rainbow trout on the same pack of PowerBait worms. You read that right. When I take a kid fishing and I want them to catch something no matter what is in the water, a worm goes on their hook first, because it gives the kid the best possible chance.

One pack for every species, check the price

9

It Forgives a Beginner's Mistakes

A crankbait has to be retrieved at the right speed to run true. A topwater has to be twitched with rhythm. A worm just needs to fall and sit. A kid, a first-timer, or an old hand with sore thumbs can fish it well on the first cast. That is why it is the first lure I teach anyone to fish, and the last one I give up on.

Start someone right, grab a pack on Amazon

10

It Is the Confidence Bait When Nothing Else Works

Every angler has a bait they trust when the day goes sideways. For me it is the PowerBait worm. When the bite dies and I have cycled through half my box, I tie on a worm, slow way down, and give the fish what they have been eating all along. It works often enough that I will not leave the dock without it.

Make it your confidence bait, check today's price

What I'd Skip

For all that, a soft plastic worm is not a magic lure, and I would not pretend otherwise. If the fish are busting shad on top, a worm is the wrong tool and a topwater will outfish it all day. The same goes for dead winter when fish want a tiny jig bounced right off their nose. And PowerBait worms do tear. They are tougher than most soft plastics, but a toothy pike or a big catfish can shred one, so I carry a spare pack and re-rig without sulking. Buy them for the ninety percent of days when a slow, natural presentation is the winning move, not for the rare days when it is not.

A bass, a crappie, or a channel cat will pick up a PowerBait worm and hold it instead of spitting it out. That holding time is what the hookset needs.

The Cheapest Confidence in Your Tackle Box

A pack of Berkley PowerBait Power Worms costs less than a tank of gas and catches more fish than half my box. That is the kind of math I can do. Check today's price on Amazon and keep a pack in your truck, your boat, and your four-wheeler box.

Check Today's Price on Amazon